Lead management is the systematic process of capturing, tracking, and nurturing potential customers throughout the sales funnel. It begins with lead capture, where information is collected from various channels such as web forms, social media, and events. Once captured, leads are tracked as they progress through the sales pipeline, with efforts to qualify them based on their engagement and suitability. Nurturing these leads involves personalized communication, such as follow-up emails, to build relationships and guide them toward making a purchase. Ultimately, effective lead management not only improves conversion rates but also enhances the overall sales process, fostering long-term customer relationships.
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